Design thinking (DT) unfolds quickly as a method for managing innovation, beyond traditional decision-making and product development paradigm (Liedtka 2015). DT success appears as a symptom of the emergence of a design paradigm in innovation …
This article studies how a large firm uses Design Thinking (DT) as a core process in specific design and development team whose mission is to bridge the gap between unidentified market needs and business units research & development effort. We …